Nissan's new Hong Kong HQ will be the new home base for their luxury brand Infiniti. The car manufacturer chose this city, in order to better observe the finance industry and its relation to luxury vehicles.
Nissan's President & CEO Carlos Ghosn is in hopes that Nissan can gain 10 percent of China's luxury car market. "During the next five years, Hong Kong and mainland China will together be our most important growth market," Ghosn said. He feels a 5-6 percent growth for the passenger car market seems realistic for 2012.1
Executive VP Adam Palmer added that their Chinese vehicles would be all new, and that the auto maker has a goal of raising sales to 500,000 units in 3 - 4 years.
Nissan will design China-specific models, it makes sense having an the new headquarters back in Hong Kong - cheaper than importing and altering them.
Nissan was quoted at Beijing's Auto Show, saying they would begin manufacturing two vehicles in China by 2014.
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